Underwear that truly cares for you
At Boo Chi, we believe in beautiful, healthy, and comfortable underwear because every woman deserves a lingerie experience where she feels truly seen, heard, and understood.
Our founders, Isabella and Yanna, share a friendship built on honesty and openness. That same genuine connection is what we want to build with you. We truly listen, make you feel at ease, and see you for who you are, no taboos, no shame.
Health and comfort come first
Comfortable underwear isn’t a luxury, it’s a basic need. That’s why we use soft, breathable organic cotton and design lingerie that moves effortlessly with your body.
Made from organic cotton
Gently follows your body without squeezing or pressing
Kind to your most intimate areas
Friendship as our foundation
Our brand promise is rooted in Isabella and Yanna’s friendship: open, honest, and supportive. That’s exactly how underwear should feel too. Discover our collection and feel the difference for yourself.
Boo Chi takes care.
