See you at DSFW

We have a pop up at Dutch Sustainable Fashion Week.
See you there!
Shop Now

Our bestsellers

Selfcare starts with underwear

Coco hipster

Coco hipster

€30,00
Coco hipster

Coco hipster

€30,00
Mimi string

Mimi string

€30,00
Mimi string

Mimi string

€30,00

Healthy starts here. Organic cotton, no chemicals, and comfort your body will thank you for

Shop now

About the product

Kind to you and the world

Safe for the skin, free from chemically processed synthetic fibers that can disrupt pH balance or release microplastics. Our fabrics are soft, breathable, and free from harmful chemicals.

See more

Our story

2 girls with a dream

Our brand promise is rooted in Isabella and Yanna’s friendship: open, honest, and supportive. That’s exactly how underwear should feel too.

See more

Join the Boo Chi club

Enjoy exclusive discounts and be the first to grab our hottest new drops